Charlotta Norlén

We love food, interior and lifestyle


It stands clear after ten years as food and interior stylist that food is where my heart is. My life is about food and the beauty surrounding it, Charlotta says. It all started in grandma's countryside kitchen and the inspiration of the season. All food has its beauty. Boeuf Bourguignon and fresh spring rolls are diametrically opposed but demands equal passion to be perfected. And of course the appropriate props. It's the little things that makes great differens.

Charlotta took off being schooled by some of Swedens greatest stylists and has a background as pro florist. Her styling is seen both in editorial and commercial work, with customers such as Åhléns, ICA, Norrmejerier, Pågen, Hemköp etc.

Creatively strong Charlotta strives to deliver client ideas with perfection to correspond with brand values. Her manner is about enhancing the natural beauty of color, shape and materials with a composition that provides the viewer with a gut feeling that stays. Understanding of all production roles makes it easy to work with Charlotta. Perfection is gained trough a combination of creativity, structure and hard work. I do what it takes even if its finding a one legged talking parrot or making ten versions of home pickled harring to explore the perfect glance.